The shareholders of betr include News Corp Australia, influential wagering industry entrepreneur Matt Tripp – via the Tripp Group – and US-based digital sports gambling firm Tekkorp Holdings.
As part of the deal, ASX-listed BetMakers will provide technology to betr.
In the Sydney Morning Herald, Matt Tripp commented: “We want to grow sensibly through M&A and organically with the partnerships that we forged with everyone. We believe we will be – certainly a tier one operator very quickly – but in time the most prominent brand in the country.”
The transaction was led by Corporate and M&A partner Christine Fleer, supported by lawyers Mahsa Taiebi, Christopher Davis and Stephanie Parsons.
Christine commented on the deal: “We’re excited to see the launch of betr in the Australian online wagering market. Congratulations to our clients as well as to News Corp Australia and the teams at betr and Betmakers.”
The deal team also included partners Justin Vaatstra (Intellectual Property), Shaun Cartoon (Tax), senior associates Greg Judd (Tax) and Raphael Leibler (Regulatory) and lawyers Andrew Spierings and Jeremy Alter (Tax).
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